Email Marketing Specialist
About the Company
RoundUp App is the nation’s largest roundup donations app helping nonprofits generate donations by rounding up daily debit and credit card transactions to the nearest dollar. For example, your $3.50 coffee becomes $4.00 and the $0.50 is donated to a charity of your choice.
RoundUp App is a venture-backed startup, with funding from a range of VCs, Angel Investors, and family offices on both coasts. We serve thousands of nonprofits across all 50 states. We have distributed millions of dollars to charity and are rapidly growing. We are a fast-paced, exciting team looking to change the landscape of fundraising for nonprofits around the world.
About the Role
RoundUp App is seeking a full-time Email Marketing Specialist to join our marketing team in Austin, TX. Work with a small but mighty team to develop and deploy a B2B and B2C email strategy focused on acquisition, cultivation and retention, plus track, measure and analyze performance.
In this role you will own the customer lifecycle management for three different verticals (donors, nonprofits & ecommerce) and support our ambitious growth goals.
Who You Are:
Minimum of 3-4 years of relevant experience in an email marketing or communications role
Knowledge of responsive/mobile-first email design
Working knowledge of HTML & CSS
Passion for creative copywriting and graphic design
Familiarity with analytical and database tools
Experience with Mailchimp and/or Hubspot a plus
Experience with Canva a plus
Bonus points if you have experience with nonprofits and/or eCommerce
Strong analytical and project management skills
High attention to deal
What You’ll Do:
Write compelling copy and design eye-catching graphics for emails communications
Create, execute and analyze automated B2C and B2B email campaigns
Manage an email content calendar
Incorporate personalization into all email campaigns
Run creative lead generation campaigns
Regularly analyze and report on email performance
Run A/B tests to optimize email campaign performance
Maintain B2C and B2B email databases
Ensure compliance with privacy acts and industry best practices
Work collaboratively with other teams including customer success and engineering
Benefits include a flexible work schedule, unlimited PTO, virtual team-building and happy hours, health benefits. Compensation will be a combination of base and options; commensurate with experience.
Must be based in Austin, TX with no restrictions for working in the US. We are an equal opportunity employer supporting workforce diversity. We actively encourage women, people with disabilities, veterans, underrepresented minorities, and LGBTQ+ people to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.